As well as creating a useful website for them, sending out useful emails to musicians is a great way to make more sales. Luckily for you, I’ve made this super easy to set up! I’ve actually provided you with a bunch of pre-written emails to add to your autoresponder* and send to your audience in the resources center. You can find these under the ’email resources’ page. So if you’ve already got a email autoresponder then go ahead and pick up those emails to put in there right now.
*Not sure what a email autoresponder is or how to use one? Then read on.
What Is A Email Autoresponder? And Why It’s So Powerful!
A email autoresponder such as Aweber is software that allows you to schedule useful emails and send them out to musicians over a set period of time. This is really powerful, as not only does each email build up a stronger relationship with the people who sign up to mailing list, but you can also add your affiliate links in these emails where relevant. This will increase the chances that people will click one of these links, then go on to buy a product which will make you money.
So say you have three emails written up you want people to see, all of which include your affiliate links and can make you money. You want the first email to go out on the day they sign up to your mailing list (Aweber gives you a ‘sign up form’ which you can add to your website so your website visitors can sign up automatically). You want the second email to go out four days after they sign up, and the third email to be sent to them 8 days after they join your list. This is possible.
You don’t have to limit it to three emails either, you can send out as many as you want. You simply add these emails in to Aweber, say how many days after they sign up you want them to get each email, and that’s it. Now simply add your sign up form to your website and your emails will send out to your subscribers at the time periods you state.
Here’s an example of that.
Someone signs up to your mailing list on day one. On day one, your autoresponder send out your first message. On day 4 it sends out your second message. On day 8 it sends out your third one.
You don’t have to manually send any out, the software will do it automatically for you. So once you set it up that one time, your autoresponder will market to your subscribers for you on autopilot! This will save you a lot of time and effort over sending each email out manually.
Now let’s say someone else signs up to your mailing list 6 days after the first person. The next email they get won’t be the third email, they’ll get each email in the same order as you originally set it up. So they get the first email on day one, the second on day 4, and the third on day 8.
Autoresponders are really powerful, so be sure to give them a go. Below is how to get one set up.
How To Set Up A Email Autoresponder
Setting up a autoresponder is easy. You need Aweber, which is a web based software that allows you to do this and more with your emails. Simply sign up with them, set up your first email list (they walk you through that step by step) then add some email messages in the autoresponder they provide you with. You can find pre-written email messages to add to your autoresponder in the ’email resources’ section of my affiliate resources center.
Can’t You Just Use Your Normal Email Address?
No, you can’t use your Gmail, Outlook or Yahoo account to send out these emails and I’ll explain why. Here are four important reasons you need to use dedicated email autoresponder software such as Aweber:
- Without it, you can’t schedule your email messages in advance. This will mean you manually sending each message every time you want to send a email out. Not only will this become impossible to keep track of as you have a few people on your mailing list (who’s received which message etc), but it’ll take up a lot of your time too.
- Regular email providers don’t provide you with a sign up form like Aweber do. And you need one to collect subscribers automatically from your website and online.
- You can’t send as many emails out with Gmail and the others. Aweber is made to bulk send out messages to people, but works just as well with lower numbers.
- Aweber allows you to track where people click, who opens which message and more. Using this, you can adjust the emails you send out (as well as resend messages to those who missed it the first time round) and make more sales! With Outlook, Yahoo and Gmail, this isn’t possible.
There are also other reasons, but these are some of the main ones.
As you can see, setting up a email autoresponder can help you make a lot more sales, as well as build up a more loyal audience. So give it a try.